AI-native commerce operations

The operating system for e-commerce brands.

Growty brings catalog, AI product content, AI product visuals and identity into one platform — so a small team can run multiple brands across multiple sales channels.

Join the waitlist → Explore the platform

4apps live in production

1identity across every app (SSO)

∞sales channels from a single catalog

The platform

Four apps. One source of truth.

Every app shares the same companies, users and product data. A product is defined once in MACH, enriched by Writer and Studio, and published to every channel it sells on.

MACHLive

Catalog & operations — the product data backbone.

Multi-brand, multi-channel product catalog
Bulk import & update with column-level validation
Shopify integration with channel-specific product data
Flexible pricing models — fixed currency or index-linked

WriterLive

AI product content, written per channel.

Titles, descriptions and ad copy generated per sales channel
Model routing per content type across AI providers
SEO- and GEO-aware quality scoring
Echo-back verification: nothing is marked published until the catalog confirms it

StudioLive

AI product visuals that stay true to the real piece.

Retouch and background cut-out for product photography
On-model imagery with real-world size awareness
Brand- and material-aware render rules for consistent output

AdminLive

Identity and configuration hub for the whole platform.

Single sign-on across all apps (RS256 JWT)
Companies, users and role-based access
Central AI provider key distribution — no keys scattered across apps

How it works

From supplier spreadsheet to live listing.

Import

Bulk-load products into MACH with variants, specs and pricing basis.

Enrich

Writer generates channel-specific content; Studio produces clean, on-brand visuals.

Verify

Content is scored and verified against the catalog before it counts as published.

Sell

Products go live on each sales channel with their own titles and data.

Why Growty

Built by operators, for operators.

Operator-built

Designed by founders with years of hands-on e-commerce experience — variants, specs, pricing and channels modeled the way the business actually works.

A product, not a project

Every capability is built for all tenants. No per-client forks, no one-off customizations.

Measured, not assumed

Changes are verified against live data before they ship. If it isn't proven, it isn't done.

Roadmap

What we're building next.

UP — analytics

Performance marketing, reporting and analytics on top of the same product data.

Marketplace integrations

Native sync with marketplaces worldwide, beyond Shopify.

Planned

Design & 3D

Product design and 3D-to-visual workflows for any product category.

Early access

Join the waitlist.

Growty is live in production and opening to new brands step by step. Tell us about your business — we'll reach out when there's a fit.